June 28, 2024
GEEKING ON EMPLOYEE EXPERIENCE
2024: INNOVATION COMES AT A FASTER PACE
Global connectivity exposes us to an ever-changing mosaic of currents and trends and our minds are distracted consuming the good-the-bad-and-the-ugly all at once.
Our solution to cope with this spinning head state: focus on the humans. We put them at the center of it all.
We geek on employee experience whilst in a war for skills, hard and soft. We find purpose to connect at a deeper level brands and their audiences. How brands can keep the pace and stay human-centric.
Must-reads
CMOs: CHROs’ biggest allies
Talent, Culture and Marketing is the SWAT dream team to execute the employer brand strategic work, implement it internally and handle HR marketing campaigns.
Gross outfits for work: a trend that fights poor work conditions
Whilst it is not rare to see aunties in their pjs taking an evening walk, the workforce was up until recently quite formal in terms of outfits.
To a point now that younger Chinese generations are mocking those rigid societal norms by putting on mismatched and cozy clothing at work (aka gross outfits). By doing so, they also want to highlight the importance of authenticity and comfort.
Is Tik Tok the new LinkedIn?
More and more trending content on TikTok, touches on recruitment, with a very human resource-centric POV. Tips are provided on how to renegotiate your conditions, on HR redflags, on hot jobs or hot employers.
By the numbers
Percentage of the fashion industry employers who expect on-the-job skill acquisition. Brands like Alexander McQueen, ON and Deckers bet on staying relevant and competitive by hiring people that will show capability and openness to keep learning.
Earworthy
A people-centric brand strategy
When a brand workforce is larger than some country’s population, how do you develop an employer brand strategy that is all about people? This Siemens case study is worth a listen!
